Twentieth Century Fox’s Gina Brogi – WORLD SCREEN

Gina Brogi has been working for Twentieth Century Fox Television Distribution for nearly two decades, first as director of finance for the television distribution division and currently as president of global distribution. The division has 11 offices around the world. There are thousands of television shows and movies in the company’s vast library. This includes a diverse range of product, from network series This Is Us and 9-1-1 and animated fare such as The Simpsons to the cable franchise American Crime Story and premium content such as Homeland, as well as feature films Logan, Hidden Figures and Alien: Covenant. Brogi talks to World Screen about the growing complexities and opportunities in the international distribution business.

WS: Of your more recent shows, which are resonating internationally?
BROGI: I would say that 9-1-1 is performing the best this season. It is probably our biggest, most broadly distributed and widely accepted new television series globally. It’s the procedural that everybody wants, and our clients are excited about it. It’s doing exceptionally well in the U.S.—the number one new drama of the season on FOX—and we are quite proud of it. We also have The Resident performing for us internationally as another highly anticipated procedural. The Assassination of Gianni Versace: American Crime Story is now launching in various territories, and it’s also doing well. It’s a thrilling, frightening and compelling show that is beautifully shot and very special.

WS: Broadcast networks usually want procedurals, while serialized shows are best placed on SVOD or pay TV. Do you continue to see that?
BROGI: Generally, the longstanding rules tend to apply—procedurals do well on broadcast networks, and serialized shows tend to do better on SVOD or basic outlets where it’s possible to binge or just go back and catch up. But now, more and more free-to-air broadcasters have that capability. We’ve had great success with our shows on the BBC. They’ve licensed The Assassination of Gianni Versace: American Crime Story and are really happy with it, and that is in part because the combination of their iPlayer and linear network allows them to maximize the show and what it has to offer.

Twentieth Century Fox’s Gina Brogi – WORLD SCREEN