HL: Do you curate each store to the specific location in terms of what you carry?

SW: Yes, our stores are a unique experience because each store has one-of-a-kind products. My partner Gerard is very careful with the way he designs each of the stores in the different locations—each are unique based on the space and based on the market. We’re consistent in that the service and the quality of the product is the same, but each store has a totally different feel on a cultivated uniqueness that makes it fun for our customer to come to new stores. Between our five stores, you’ll find that what we have in Miami is distinctively different than what we have in Beverly Hills or New York. So, you’ll want to go to each store to see what pieces are there that fits their style at the moment, and each market gets a little bit of its moment. For example, In Miami, we’ve been emphasizing Versace because it’s been really hot since the show [American Crime Story: The Assassination of Gianni Versace] came out.

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