American Crime Story: Versace: How Penelope Cruz Became Donatella

One of the biggest joys of watching a Ryan Murphy series—at least, the ones based on real life—is seeing exactly how it physically transforms stars into the characters they play. On The People vs. O.J. Simpson, impeccably dowdy wigs morphed Sarah Paulson into Marcia Clark. On Feud, perfectly defined brows and a careful swipe of eyeliner turned Jessica Lange into a dead ringer for Joan Crawford. And on The Assassination of Gianni Versace, Penelope Cruz has pulled off one of the most drastic transformations yet, taking on the role of her friend Donatella Versace.

How much hair and make-up did that take—and what, exactly, is going on with her plump upper lip? We spoke with the show’s costume designers and hair and make-up team to find out.

THE CLOTHES

The costume team for Versace consistently worked at breakneck speed due to production constraints, yet their work perfectly captures the Versace era—both the world of high fashion and the grungier elements of the 90s, through the parallel story of Versace murderer Andrew Cunanan (Darren Criss). This was no small feat, considering the team had no help from the Versace family.

When it came to capturing Donatella’s iconic look, costume designers Lou Eyrichand Allison Leach started with the basics—specifically, that tiny waist.

“I feel that a big part of the silhouette for Donatella was the corset, to get that really structured waist,” Eyrich said. “That tiny-waist look was a big part of it, and then the bodycon… And Penelope has a rocking figure as well, so as far as getting that same silhouette, that was easy. And then once Ana and Massimo added the wig and the makeup, Penelope would just magically transform.”

One of the signature Versace looks the two were most excited—and nervous—to recreate was that notorious bondage dress, which Donatella famously wore to the Met Gala in 1996. Leach said recreating that memorable look was both “very exciting and harrowing.”

“It is such an iconic dress, and it it was scripted that it definitely needed to be that dress to tell the story of her coming into her of her own stardom,” Leach continued, describing a scene the series depicts in episode 7. “Just from a construction standpoint and materials, it was such beautiful leather dress that had to fit perfectly—and all these different angles that the neck and the you know skirt had to swath just, just right.” That dress, Leach said, was one of the most challenging items on the show’s list—but also the most rewarding.

One of the most fascinating aspects of Donatella on Versace is how her appearance changes after her brother’s death. Each department made its own contribution to that effort. For costumes, it meant keeping things somber. Though Leach and her team kept the character’s clothes fitted–and of course designer—they also avoided low-cut necklines, and kept Cruz a little more covered up in scenes set after the murder. “I would think that she would feel, you know, maybe safer in those layers,” Leach explained. “And, you know, there’s always elements of jewelry and stuff, but sometimes we downplayed it a little bit to make it more appropriate for the tone of the scene.”

THE FACE

Perhaps the biggest challenge in turning Cruz into Donatella was morphing her face—an effort spearheaded by Cruz’s make-up artist, Ana Lozano.

Lozano said thatshe and Cruz did a lot of their make-up tests back in Spain, before they even got on the plane to film. Together, they sifted through photos of Donatella’s looks, calibrating smokey eyes and contouring to get just the right balance. And if you’ve been wondering what, exactly, is making Cruz’s upper lip so plump on the series, the answer is more obvious than you’d think: it’s an instrument literally called “Plumper.”

“It’s a kind of dental prosthetic to make her lips bigger,” Lozano said. The effect also gives Cruz a slightly different-looking face. “Penelope has enough lips in reality,” Lozano clarified, but in real life, they are a different shape than those of the woman she plays. Lozano also used contouring to finish the look and further define Cruz’s lips—as well as to lightly massage the rest of her features into a more Donatella-like illusion.

Lozano tried using prosthetics for Cruz’s eyebrows, but in the end, it was simpler and more natural-looking to simply bleach them and give them a thinner shape. Then came the eyes—those smoky, smoky eyes. As Lozano notes, smokey eyes have changed over time; in the 90s, they had a rounder look, rather than the more cat-like approach that’s become popular now.

Like the costume team, Lozano worked to make sure Cruz’s “Donatella” physically changed after her brother’s death. She made her skin a little paler, and made her eye make-up just slightly less perfect—“just to make the impression that she was crying and she was not sleeping.” (Lozano adds that she particularly likes Cruz in slightly destroyed make-up, as it “gives more importance to the look.”) For the scenes set after Gianni’s death, Lozano also contoured Cruz a little more aggressively, making her features just a little sunken.

Cruz, Lozano said, was constantly practicing, working to get her portrayal just right; sometimes, Lozano even recorded the actress so she could review her facial expressions, or the way she gestured. “At the end,” Lozano said, “it’s like you press a button; it’s like, Wow. She is Donatella.”

THAT HAIR

Like Lozano, Cruz’s hair stylist Massimo Gattabrussi started working with Cruz in Madrid before making the final wigs for the series. When Cruz called Gattabrussi about the project, the stylist recalls he “remained silent for a few seconds.” Once his excitement for the challenge took over, he said, “I understood that it would be brilliant.” He used a photo book Donatella produced in 2016—Versace—to become more acquainted with the icon’s past.

Gattabrussi and Cruz tested color, hair quality, and style with about nine prototypes to ensure they got the right balance of characteristics. The stylist has long collaborated with the historical Italian studio Rocchetti-Rome, which allows him to participate in the construction and finalization of the wigs—which, he said, “is very important for me because of my close knowledge of Penelope and its physical and gestural characteristics.” In the end, they narrowed down their choice to three pieces, all of which made it on the series—two with bangs, one golden and the other platinum, and the third without bangs, with longer hair to give the illusion of extensions. As Gattabrussi put it, he’s “always looking in a line between real and fiction.”

How did Gattabrussi help the show’s Donatella express her grief after losing her brother? That’s what the third, bangs-less wig was for. 1997, he said, “was a sad year to represent.” In addition to tailoring the wig to fit the time’s fashion trends—longer, heavier hair without bangs—Gattabrussi said he “paid attention to detail like having increased the regrowth of dark hair to the root.” That, he said, helped the wig offer a more realistic image, and slightly lowered “the flash of platinum” that’s always been associated with Donatella’s powerful and iconic image.

American Crime Story: Versace: How Penelope Cruz Became Donatella

‘American Crime Story’ Costume Designer on Recreating Versace

Making clothes for a show about late designer Gianni Versace without the help of Versace isn’t easy. The Assassination of Gianni Versace co-costume designers Allison Leach and Lou Eyrich had nearly five weeks to assemble a wardrobe of vintage Versace pieces, sourced from Ebay stores and Etsy sellers, not to mention high-end consignment shops. They also made industry contacts through A Current Affair, a Los Angeles showcase with more than 150 vintage retailers. What they couldn’t find, they recreated, including every single look from Versace’s famous 1997 Haute Couture show in Paris, which would ultimately serve as the designer’s final turn on the runway.

The aforementioned show takes place in the second episode, in which a Naomi Campbell lookalike closes out the presentation as a “Versace bride.” In order to recreate all 17 of the shimmery mesh gowns with rhinestone embellishments, Leach and her team painstakingly researched the different types of crystal mesh, metal mesh, and silk jersey fabrics that comprised the real-life designs. To accommodate a TV schedule with a swift turnaround, Leach says they devoted one day per dress for the show.

“Our tailor, Joanne Mills, hadn’t worked with those before so assembling crystal mesh and metal mesh dresses was almost like jewelry assembly,” Leach tells CR. “There was some faux leather and beadwork and the team did a lot of the intricate rhine-stoning work on the signature crosses.”

In our first glimpse of the late designer, played by Édgar Ramírez, Versace dons a flowing silk robe that seems to flit and flutter behind him as he maneuvers around his decadent Miami Beach mansion on the morning he is murdered by Andrew Cunanan (Darren Criss). Producer Ryan Murphy imparted his own vision for the scene and specifically asked the costume department to create a pink robe.

“Ryan had this pink robe in his mind’s eye because he specifically asked for a beautiful pink robe for the opening sequence,” Leach says. “We built that from scratch from silk and it was all machine-quilted with the Greek key embroidery on the lapels. For the outfit that Versace was shot in, we recreated that from the research but we added a tone-on-tone black Medusa embroidery on the center front of the t-shirt because Ryan wanted to have as much Medusa present as possible.”

Sifting through Versace’s collections, overflowing with bright pop art dresses and Grecian details, it’s clear why the designer made such a huge mark on fashion during the 1990s. The Medusa logo itself, most notably associated with the brand, is ever-present in the show, from adorning the sides of Versace’s shoes to the gates of the mansion of which Versace is gunned down in front. “It was so important to Gianni and it came from his childhood in Calabria—this Medusa head that he incorporated into his very first store and it’s the iconography of the brand—so we tried to get the Medusa in as much as we could,” Leach says.

Many of the costumes themselves were a combination of real and recreated Versace pieces. The printed Barocco shirts that Ramírez wore, for instance, were all Versace originals. As for costuming Penelope Cruz, who plays Gianni’s sister Donatella, accuracy was most important. Although the Versace family has released statements calling the series a “work of fiction,” Cruz reportedly obtained permission from Donatella herself for the on-screen portrayal.

Donatella’s 1996 Met Gala attire, the black-and-gold studded dress from Versace’s Bondage Collection, was Leach’s favorite costume to design. “It’s such an iconic dress to get to explore and find how it was made, from the materials, the lamb, the drapery of the skirt, and then the intricate buckle work on the bodice,” she says. “We had to recreate the hardware as well with custom-made buckles. Joann Mills built with such talent and skill and I think when you see the picture side-by-side with Penelope and Donatella, it’s a pretty magical transformation.”

For a hot pink evening gown that Donatella wore (which was eventually cut from the series), Leach used real Versace safety pins and their original placement on the dress. The wardrobe for Donatella also included Versace belts and boots, resplendent with intricate Western hardware and safety pin details, but the designer’s affinity for wearing body-conscious Azzedine Alaïa garments was also taken into account.

“Penelope was aware that Donatella wore Versace but also Alaïa so we were always keen to find those pieces and we would all be so excited when we found something that was so right on the money, that was so Donatella,” Leach says. “She wears a couple of different Alaïa leather jackets and some Alaïa boots as well.”

From the moment Donatella steps foot off of the plane from Europe to Miami, after just hearing the tragic news that her brother had been murdered, the grief-stricken sister in mourning wears only all-black outfits. The only moments in which we’re able to peer back at the lively and daring Donatella, the one who inspired so many of Versace’s colorful creations, is through flashbacks.

“It’s hard because our story is so much about the moments after the death, so we couldn’t do gold or some of the brighter colors that Donatella wore,” Leach says. “In some of the flashbacks to times before his death, we were able to use bolder colors and more stud-work and opulent choices but after the death, we had to keep it respectful and somber because of the character’s emotional journey.”

As the viewer follows along with Cunanan’s cross-country murder spree and his web of telling tall tales, charting all the way back to his childhood, it was imperative to Leach and her team that the time period and location informed the costuming. Major themes including the ongoing struggle for LGBT rights and the AIDS epidemic, which encapsulated the late ‘80s and ’90s, served as the undercurrent for the series. Miami Beach and Versace’s mansion functioned as characters in their own right, and everyone from the leads to the extras were outfitted in bright colors and whites to stay true to the era.

“We definitely wanted to get that hot Miami color palette,” Leach says. “We paid special attention to the fit of the clothes because the ’90s were worn so oversized and we made sure the t-shirts and dress shirts were off-the-shoulder and had to research the correct width of the tie, the drop of the lapel, and the fit of the pants. A lot them were higher waisted and looser in the leg and down to the every last background person, we really tried to achieve the period feel.”

In poring over numerous Versace collections and sourcing original pieces for the show, Leach developed a greater appreciation for the late designer and what a loss his death meant to the fashion world and beyond. Cementing himself as a cultural icon, Versace ushered in a new age in fashion in which opulence and maximalism were celebrated and was the first designer to tap into the publicity machine by filling his front rows with celebrities. Leach says that through his otherworldly creations, and his incorporation of American, Italian, Grecian, and Western details, Versace was able to reach international prominence and inspire scores of young designers.

“Going into this project, I liked Versace and now I have even more respect for what he meant to fashion and that word audacity comes to mind,” Leach says. “You can see why it appeals to people across the globe because of its audaciousness and because everybody knows that’s Versace. It’s not like other brands where you might not guess what it is—it’s just elegant. There’s something to be said for something that’s so recognizably Versace that I think appeals to a certain wearer.”

‘American Crime Story’ Costume Designer on Recreating Versace

‘Assassination of Gianni Versace’ Costume Designers Source Original Garments and Sew New Ones

Having dispatched the O.J. Simpson saga, Ryan Murphy’s “American Crime Story” anthology series now turns its second-season attention to a controversial fashion titan with “The Assassination of Gianni Versace,” which debuted Jan. 17 on FX.

While working on this installment of the series, costume designers Lou Eyrich and Allison Leach developed a deeper appreciation of the late designer’s artistry as they researched his garments and accessories at the FIDM Museum & Galleries in downtown Los Angeles — home to the Versace Menswear Archive.

“We were able to look at actual garments you couldn’t touch without white gloves,” says Leach. “We were able to see the seam work and the detail and …re-create the garments with integrity.”

The costume designers didn’t have to remake every piece worn by Édgar Ramírez, who plays Gianni Versace, and Penélope Cruz, who was cast as his sister, Donatella. They sourced vintage Versace from vendors at L.A. clothing marketplace A Current Affair as well as L.A.’s The Way We Wore and Miami’s C Madeleine’s. They also shopped online, scoring finds on eBay and Etsy.

But they refashioned an impressive amount of clothing, including nearly 20 looks for a Versace fashion show seen early in the series as well as signature garments worn by Donatella, not least her famous bondage dress, and a studded leather shirt Gianni wears to a nightclub. And they did this while working with just one full-time tailor — Joanne Mills — assigned to the project. (“You give her a hint of what you want, show her some pictures and she’s instantly got it draped on a form,” praises Eyrich. The costume designers also relied on the skill of leather expert and tailor Jonathan A. Logan, who made several pieces for the series, including the aforementioned leather shirt.

In the pilot, Eyrich and Leach use fashion to play up the stark contrast between Gianni’s opulent and happy world and the seedy existence of hustler Andrew Cunanan, played by Darren Criss, the serial killer who murdered the fashion designer in 1997. Ramírez as Gianni wears a chic wardrobe full of gorgeous silk pajamas and robes, printed shirts and studded belts from his own line. Criss as Cunanan sports a mix of ’90s aspirational preppy items, often stolen, and unremarkable everyday wear.

“Part of our goal was to create that distinction so that you could see Andrew lusting after everything Versace had,” Leach says.

The actors were all devoted to wearing the looks correctly, Eyrich explains. “It was very important for them to respect and celebrate Gianni and Donatella, which was our intention as well.”

‘Assassination of Gianni Versace’ Costume Designers Source Original Garments and Sew New Ones