The Lyst Index, compiled by the global fashion search engine Lyst, is a quarterly ranking of more than five million shoppers a month across 12,000 designers and stores. It’s based on a broad analysis of online shopping behaviour, including Google searches, Lyst page views and searches, wishlist saves and purchases. Another key finding? Italian brands are some of the strongest in the world right now, holding five of the ten slots. Versace, in particular, is rising up the ranks – from 21st place in the first quarter of the year to seventh place for April to June.

The jump can most likely be traced back to the Catholicism-themed Met Gala in May – Donatella Versace co-hosted the event and the house dressed Gigi Hadid, Kim Kardashian West, Katy Perry, Blake Lively, Gisele Bündchen, Mary J. Blige and Cindy Crawford. Brand awareness may also have been boosted by store expansions, a slew of big-name magazine covers featuring the spring/summer 2018 collection (including British Vogue and Vogue Japan), and The Assassination of Gianni Versace: American Crime Story, an unauthorised TV drama that aired earlier this year.

These are the 10 most popular fashion brands in 2018