These are the 10 most popular fashion brands in 2018

The Lyst Index, compiled by the global fashion search engine Lyst, is a quarterly ranking of more than five million shoppers a month across 12,000 designers and stores. It’s based on a broad analysis of online shopping behaviour, including Google searches, Lyst page views and searches, wishlist saves and purchases. Another key finding? Italian brands are some of the strongest in the world right now, holding five of the ten slots. Versace, in particular, is rising up the ranks – from 21st place in the first quarter of the year to seventh place for April to June.

The jump can most likely be traced back to the Catholicism-themed Met Gala in May – Donatella Versace co-hosted the event and the house dressed Gigi Hadid, Kim Kardashian West, Katy Perry, Blake Lively, Gisele Bündchen, Mary J. Blige and Cindy Crawford. Brand awareness may also have been boosted by store expansions, a slew of big-name magazine covers featuring the spring/summer 2018 collection (including British Vogue and Vogue Japan), and The Assassination of Gianni Versace: American Crime Story, an unauthorised TV drama that aired earlier this year.

These are the 10 most popular fashion brands in 2018

Donatella Versace’s counterblast to American Crime Story on Bloomsday

Discussions on a possible replacement, successor or assistant to Donatella had been the leitmotif of Versace shows for the past year. This snappily staged show was all the better for the lack of such talk. Instead its main message was the way the clothes were splattered with graphics. Tabloid-style covers from a daily known as The Versace, with headlines like Super Exclusive! Or Versace Finally Speaks!

Clear references to the TV series American Crime Story: The Assassination of Gianni Versace. In a statement in January, the house stressed that the Versace family “had neither authorized nor had any involvement in the TV series,” and that it “should be treated as a work of fiction.”

Presented under a brilliantly imagined arbor of hanging wisteria on a Perspex catwalk in the courtyard of the house’s historic palazzo on via Gesù. Backed up by a punchy soundtrack, including the driving Inhliziyo by Faka; and a top notch cast, starring a particularly aloof Kendall Jenner – poured eye-bogglingly into a great chain, jewel and tropical floral print mini dress – and Bella Hadid in a miniature ruffled black leather dress.

All told, there was nothing terribly wrong with this co-ed collection and indeed it had plenty of hip and attractive fashion. But it did lack any proper drama and real excitement – two qualities one has come to expect from the Medusa house.

One could only admire the cool chalk stripe suits in pale gray where the stripe was made up of mini Versaces; or the day-glow pastel suits in neon pink and neon green. However, it was strange to witness a Versace runway collection that reminded one, if anything, of Supreme. That New York streetwear brand has been all over Italian catwalks this year, but one did not expect it in Versace.

At the end, Donatella took a dazzling bow. Clearly in charge, looking her audience right in the eye, after more or less closing her back stage for 12 months.

How accurate was the TV series on the truly awful death of her brother? Ultimately, it was much more about the dark loser Andrew Cunanan who went on a killing spree across America before tragically shooting Gianni in Miami.

Quite frankly, speaking as someone who met, interviewed, dined with and attended parties thrown by Gianni, I found the series visually very accurate. Its sound, on the other hand, felt all wrong. Despite dutiful performances, Hispanic actors – none of whom sounded remotely Italian – played all the key characters of Donatella, Gianni and his partner Antonio D’Amico. Which was telling, seeing as today is June 16, and Bloomsday, the day when the action takes places in Dublin in James Joyce’s Ulysses, the greatest English-language novel of the 20th century. Imagine asking a bunch of Welshmen to play all the Irishman in a TV series of Ulysses. Wouldn’t work would it? Didn’t work in the TV series either.

See catwalk

Donatella Versace’s counterblast to American Crime Story on Bloomsday

Versace Family Slams ‘American Crime Story’ in Second Statement

The Versace family has issued a second statement in response to the upcoming season of The Assassination of Gianni Versace: American Crime Story.

The family first issued a statement earlier in the week, breaking their silence on the portrayal of Gianni Versace‘s murder. FX responded with their own statement.

“As we have said, the Versace family has neither authorized nor had any involvement whatsoever in the forthcoming TV series about the death of Mr. Gianni Versace, which should only be considered as a work of fiction. The company producing the series claims it is relying on a book by Maureen Orth, but the Orth book itself is full of gossip and speculation. Orth never received any information from the Versace family and she has no basis to make claims about the intimate personal life of Gianni Versace or other family members. Instead, in her effort to create a sensational story, she presents second-hand hearsay that is full of contradictions,” the statement, provided to Just Jared, began. “As just one example, Orth makes assertions about Gianni Versace’s medical condition based on a person who claims he reviewed a post-mortem test result, but she admits it would have been illegal for the person to have reviewed the report in the first place (if it existed at all). In making her lurid claims, she ignores contrary information provided by members of Mr. Versace’s family, who lived and worked closely with him and were in the best position to know the facts of his life.”

“Gianni Versace was a brave and honest man, who engaged in humanitarian work for the benefit of others. Of all the possible portrayals of his life and legacy, it is sad and reprehensible that the producers have chosen to present the distorted and bogus version created by Maureen Orth. The Versace family will issue no further comment on the matter,” the statement concluded.

Versace – starring Edgar Ramirez, Penelope Cruz, Darren Criss, and Ricky Martin – premieres on FX on January 17.

Versace Family Slams ‘American Crime Story’ in Second Statement

Versace Releases Official Stance on American Crime Story’s Gianni Versace Season

The fashion brand Versace has released an official statement regarding their stance on the upcoming show, The Assassination of Gianni Versace: American Crime Story, airing on FX this month.

“The Versace family has neither authorized nor had any involvement whatsoever in the forthcoming TV series about the death of Mr. Gianni Versace. Since Versace did not authorize the book on which it is partly based nor has it taken part in the writing of the screenplay, this TV series should only be considered as a work of fiction,” the statement, provided to Just Jared, read.

The show is premiering on January 17, and stars Darren Criss, Penelope Cruz, Edgar Ramirez, Ricky Martin, and more.

Versace Releases Official Stance on American Crime Story’s Gianni Versace Season